Go Beyond Boundaries
Islamic Solidarity Sports Association Rebrand
The Islamic Solidarity Sports Association (ISSA) is an independent organization with a legal personality affiliated to the Organization of Islamic Cooperation (OIC).
It has its headquarters in Riyadh, the capital city of Saudi Arabia, with a membership of 57 members. United by Islamic values, ISSA fosters sports integrity and excellence by celebrating peace, diversity, and our shared humanity. ISSA's mission is to build a people-centric Islamic Sports Movement across our member states and the global community that upholds its shared values.
Creating Harmony Amidst Diversities
Drawing inspiration from the kufic style of Arabic calligraphy, which is known for its structured and geometric design, the ISSA logo incorporates curves and circles alongside sharp letters. This design aims to convey themes of inclusivity, unity, harmony, and the spirit of sportsmanship.
Several lockups have been created for different purposes. Although the primary logo should always be used where applicable, the lockups have been created in order to serve different layout options.
The brand's primary colors are green and white, symbolizing growth, balance, and purity, which reflect its values of strength and unity. In addition to these primary colors, the brand features an extended color palette that includes purple, yellow, blue, red, and pink. These vibrant accent colors enhance the brand's dynamism and passion, creating visual interest and evoking the excitement and diversity of the sports it represents.
The visual identity consists of logo elements combined with imagery, colors, and typography to create a cohesive, dynamic, and playful visual system. The graphical elements are essential to the visual identity, as they reinforce the meaning and representation of the logo, while also highlighting the brand's goals and values.
